| Description: |
The concept of the modern tourism meets not only concrete logical needs but most of all corresponds to the processes of forming of the consumer’s identity. The discovery of a locality in the modern tourism is accompanied by the need for an inner adventure that has to correspond to the inner consumer’s needs, for example the need for authenticity or a total dive in new cultures by a multi-sensor adventure – to a complex search for advantages. Based on the well known in the tourist marketing strategic plan LoCus – an acronym, meaning the Local Cultural System (sistema locale culturale), i.e. one geographic region having the potential to meet the consumer demand for a certain market target by the means of common values, cultural resources and territory, the present project focuses on forming of some kind of “cross-border LoCus” based on the common for Bulgaria and Macedonia historical events, customs and traditions. |
